William Toner, CFP®, AIF®

William Toner

Certified Financial Planner™ Accredited Investment Fiduciary®






Helping you get the most out of life with your money

Money impacts everyone, often leaving many feeling uncertain.People at all stages of wealth face roadblocks to financial success and satisfaction.I'm here to help you break through these barriers to find clarity and achieve financial peace.

The Power of Financial life Planning

I create space for reflection and growth, helping busy, thoughtful people make strategic and intentional choices about life and money.

My goal: Empower you to envision a broader financial future, challenge conventional wisdom, and embrace financial planning with enthusiasm and limitless possibility.I will guide you to:
• Streamline and simplify your financial life.
• Align your financial decisions with your values and priorities.
• Tackle financial hurdles head-on, from taxes, investments, insurance, equity compensation, and estate planning.
• Develop a holistic approach to money management.
• Overcome hidden psychological biases that impact your financial choices.
• Turn meaningful life goals into tangible realities.


William T. Toner, CFP®, AIF®

The power of Financial life Planning

I create breathing room for busy, thoughtful people to make
strategic and intentional choices about life and money.

My goal: Empower you to envision a broader financial future, challenge conventional wisdom, and embrace financial planning with enthusiasm and limitless possibility.I will guide you to:
• Streamline and simplify your financial life.
• Align your financial decisions with your values and priorities.
• Tackle financial hurdles head-on, from taxes, investments, insurance, equity compensation, and estate planning.
• Develop a holistic approach to money management.
• Overcome hidden psychological biases that impact your financial choices.
• Turn meaningful life goals into tangible realities.


Your partner in purposeful wealth

In an uncertain world, you need more than a number-cruncher. You need a trusted financial guide.

As a wealth manager, I’ve witnessed firsthand how money can be both a blessing and a burden, often becoming a relentless source of anxiety instead of a tool for fulfillment and how it can transform lives when managed thoughtfully. Life happens fast, and uncertainty is the one thing we can be certain of.As a Certified Financial Planner™ and Accredited Investment Fiduciary®, I offer a unique and personalized approach to getting your financial house in order and keeping it that way so you can:Live with Purpose Today.
Dream Boldly for Tomorrow.
Through the Financial Life Planning process, we will organize your financial foundation so you can accomplish both.Want to find out more or discuss your options? Let’s explore together and discover how we can work together. Here's what to expect.

Let's Chat

You'll schedule an Introduction Call with me to chat to ensure we might be a good mutual fit. Regardless of whether we're a fit, I am happy to point you in the right direction.

Financial Life Planning System

Our 3-step process formulates a plan to help you experience freedom and peace of mind with your finances.

Ongoing Service

We continually evaluate your needs to ensure we're optimizing what you've worked hard for.

Everyday Different, Everyday Beautiful.
I Look Forward To Hearing From You.


Close, confidential relationships allow us to anticipate our clients' needs & accelerate prudent progress on their behalf. A calm spirit of neutrality, paired with your values, inform our decisions at every level of our business journey together.

-William T. Toner, CFP®,  AIF®

Close, confidential relationships allow us to anticipate our clients' needs & accelerate prudent progress on their behalf. A calm spirit of neutrality, paired with your values, inform our decisions at every level of our business journey together.-William T. Toner, CFP®,  AIF®

Illuminating the Path to Financial Well-Being

For over a decade, I have served as a financial advisor based in Montecito, CA.I bring expertise, enthusiasm, and a calm spirit of neutrality to my work, focusing on strategic and intentional decision-making. My mission is to demystify wealth management, transforming complex financial decisions into opportunities for growth and well-being.With a blend of professional insight and genuine empathy, I collaborate with families and businesses to create lasting financial solutions. Each client's journey is unique, and I'm privileged to help shape their financial future.

“The most beautiful things in the world cannot be seen or even touched. They must be felt with the heart.”
- Helen Keller.


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